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Complex Data Simplified

Fact-driven media for life's biggest decisions.

Media Factual turns the world's data into the answers people search for — decision resources built from facts, published at scale, and cited by search engines and AI answer engines alike. Publisher of College Factual. Partner to brands that want the same engine behind theirs.

Partner With Us Explore Our Brands
5M+
Articles published annually
11
Sites built and operated
100+
Data sources integrated
1.8M
Distinct ranking lists

Our brands

Decision resources people trust.

Each Factual brand takes a complex, high-stakes choice and makes it navigable with data — starting with the college decision, and expanding to the next ones.

College Factual logo

College Factual

Live

Higher education

Outcomes-focused college rankings and in-depth profiles of every accredited school and major in the United States, built from more than 100 data sources and refreshed as the data changes.

Visit www.collegefactual.com →

Auto Factual logo

Auto Factual

Coming soon

Automotive

Fact-driven guidance for choosing, comparing, and owning a vehicle.

Finance Factual logo

Finance Factual

Coming soon

Personal finance

Data-backed resources for the financial decisions that shape a life.

Health Factual logo

Health Factual

Coming soon

Health

Clear, comparable facts for navigating care, providers, and health careers.

Job Factual logo

Job Factual

Coming soon

Careers

Career and employer insights grounded in real labor-market data.

About our brands

How it works

One engine. Every vertical.

A single, proven system carries content from raw data through publication, promotion, and continuous improvement — so quality holds at millions of pages, not just the first hundred.

  1. 01

    Data Library

    A knowledge graph that merges 100+ public and private data sources into millions of connected facts.

  2. 02

    CoAuthor

    Analyst-written templates turn those facts into thousands of accurate, engaging articles at once.

  3. 03

    CoPublisher

    A cloud publishing engine that builds and updates millions of fast static pages across many sites.

  4. 04

    CoPromoter

    Rankings and reports people are proud to share, delivered to the micro-audiences that care.

  5. 05

    Analytics

    Portfolio-level investment analytics that show where the next improvement pays off most.

See how we work

AI search

Built for search. Cited by answer engines.

Search is becoming answers. Answer engines don't cite opinions — they cite sources of facts. Data-driven content is how you become the source.

Unique facts, not rewrites

Rankings, cohort comparisons, and derived statistics that exist nowhere else. That is information gain — the thing large language models are built to surface and attribute.

Entity-first and structured

Every page is about a well-defined entity in our knowledge graph, with consistent identifiers, structured data, and answer-ready sections a machine can parse without guessing.

Verifiable and fresh

Each number traces to a named public source and is regenerated when that source updates — the two qualities answer engines weigh most when choosing what to cite.
Our approach to AI search

Partner with Media Factual

Your brand. Our engine.

We have built and operated eleven sites on this system — our own and a ten-site network for a partner. Here is how we work with brands that want the same results.

Build & Operate

We design, build, publish, promote, and monetize a branded decision-resource site or network in your vertical, with economics tied to performance.

Learn more →

Evergreen Content Partnership

For established media brands: deep, data-driven evergreen coverage that compounds the authority you already have and reinforces your news.

Learn more →

Data & Rankings Licensing

Knowledge graph access, custom rankings, badges and media kits, embeddable widgets, and APIs for your own products and content.

Learn more →

Why Media Factual

What makes the work hold up.

Publisher, not just vendor

We run these sites ourselves. Every method we recommend is one we depend on for our own audience and revenue — you can visit the proof.

Human augmentation, not abdication

Analysts and writers create the templates, define the insights, and review every word. Technology multiplies their judgment; it never replaces it.

Facts, not hallucinations

Content is generated from verified, referenced data — not predicted by a language model. Nothing is published that cannot be traced to a source.

Built to last

Consistent permalinks, deep topical clusters, and automatic regeneration as data changes. No article left behind, and no rebuild every time search changes.

Have a vertical that deserves better facts?

If your audience faces a complex, high-stakes decision and the data to inform it exists — we should talk.

Get in Touch View Services